This person can help you turn your brand's personality, vision, products/services, and process into a masterful story that resonates with your target audience. The creative / art director's innate skill exists in the thoughtful balance of strategy and creativity. It takes someone who has an entrepreneurial mindset, awareness of your business, and the creative vision to imagine something that works perfectly for your goals.
A good Art Director fosters a culture of courage and exploration while equally being guided by the brand strategy and creative brief. They know how to to get the best creative work out of their team to execute the creative vision